Nike Joga3

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Nike Joga3 - Commerical Sound Design.

Nike Joga3, was a futsal tournament created in 2006 by American multinational corporation Nike for two main reasons. Firstly, it was for the run-up to the 2006 FIFA World Cup finals in Germany, and also, it was to help promote the "Joga Bonito" campaign (then less than two months old when JOGA3 started) and its five principles (heart, honour, joy, skill, team).

JOGA3 was hosted in 39 different nations, with each nation having multiple cities/towns that hosted it, in which there were multiple locations in the cities/towns that hosted it.

There was a National Finals for every country, and the winners earned a place at the World finals (in Brazil)

Sound Design for commerical. 

 

Nike Joga3 - Commerical Sound Design.

Nike Joga3, was a futsal tournament created in 2006 by American multinational corporation Nike for two main reasons.

Firstly, it was for the run-up to the 2006 FIFA World Cup finals in Germany, and also, it was to help promote the "Joga Bonito" campaign (then less than two months old when JOGA3 started) and its five principles (heart, honour, joy, skill, team). JOGA3 was hosted in 39 different nations, with each nation having multiple cities/towns that hosted it, in which there were multiple locations in the cities/towns that hosted it.

There was a National Finals for every country, and the winners earned a place at the World finals (in Brazil)

Sound Design for commerical.  

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Aaron Day
Sound & Experience Designer.
contact@aaron-day.com